Paid Lead Generation
A lead generation campaign should be built around the economics of the service, not the number of impressions the platform can buy.
We start with job value, close rate, sales capacity, service area, and acquisition targets. Then we decide which channels, offers, creative, and conversion paths make sense.
Channel Strategy
Meta can introduce the right homeowner to a project, problem, or offer before they actively search for a contractor. Google can capture people who are already looking for the service.
The strongest mix depends on how people buy the service, how much education is required, and how quickly the business can respond.
What We Optimize
A low cost per lead can be expensive if the leads are outside the service area, not financially qualified, or never become appointments.
We evaluate the full path: lead cost, qualification rate, appointment rate, show rate, close rate, and customer acquisition cost where the client provides the sales data.
